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The use of the health belief model to assess predictors of intent to receive the COVID-19 vaccine and willingness to pay.
Hum Vaccin Immunother. 2020 09 01; 16(9):2204-2214.HV

Abstract

BACKGROUND

The development of a vaccine against SARS-CoV-2 infection is on the way. To prepare for public availability, the acceptability of a hypothetical COVID-19 vaccine and willingness to pay (WTP) were assessed to provide insights into future demand forecasts and pricing considerations.

METHODS

A cross-sectional survey was conducted from 3 to 12 April 2020. The health belief model (HBM) was used to assess predictors of the intent to receive the vaccine and the WTP.

RESULTS

A total of 1,159 complete responses was received. The majority reported a definite intent to receive the vaccine (48.2%), followed by a probable intent (29.8%) and a possible intent (16.3%). Both items under the perceived benefits construct in the HBM, namely believe the vaccination decreases the chance of infection (OR = 2.51, 95% CI 1.19-5.26) and the vaccination makes them feel less worry (OR = 2.19, 95% CI 1.03-4.65), were found to have the highest significant odds of a definite intention to take the vaccine. The mean ± standard deviation (SD) for the amount that participants were willing to pay for a dose of COVID-19 vaccine was MYR$134.0 (SD±79.2) [US$30.66 ± 18.12]. Most of the participants were willing to pay an amount of MYR$100 [US$23] (28.9%) and MYR$50 [US$11.5] (27.2%) for the vaccine. The higher marginal WTP for the vaccine was influenced by no affordability barriers as well as by socio-economic factors, such as higher education levels, professional and managerial occupations and higher incomes.

CONCLUSIONS

The findings demonstrate the utility of HBM constructs in understanding COVID-19 vaccination intention and WTP.

Authors+Show Affiliations

Centre for Epidemiology and Evidence-Based Practice, Department of Social and Preventive Medicine, Faculty of Medicine, University of Malaya , Kuala Lumpur, Malaysia.Centre for Epidemiology and Evidence-Based Practice, Department of Social and Preventive Medicine, Faculty of Medicine, University of Malaya , Kuala Lumpur, Malaysia.Department of Pharmacology, Faculty of Medicine, University of Malaya , Kuala Lumpur, Malaysia.Tropical Infectious Diseases Research and Educational Centre (TIDREC), University of Malaya , Kuala Lumpur, Malaysia.Tropical Infectious Diseases Research and Educational Centre (TIDREC), University of Malaya , Kuala Lumpur, Malaysia. Department of Medical Microbiology, Faculty of Medicine, University of Malaya , Kuala Lumpur, Malaysia.

Pub Type(s)

Journal Article
Research Support, Non-U.S. Gov't

Language

eng

PubMed ID

32730103

Citation

Wong, Li Ping, et al. "The Use of the Health Belief Model to Assess Predictors of Intent to Receive the COVID-19 Vaccine and Willingness to Pay." Human Vaccines & Immunotherapeutics, vol. 16, no. 9, 2020, pp. 2204-2214.
Wong LP, Alias H, Wong PF, et al. The use of the health belief model to assess predictors of intent to receive the COVID-19 vaccine and willingness to pay. Hum Vaccin Immunother. 2020;16(9):2204-2214.
Wong, L. P., Alias, H., Wong, P. F., Lee, H. Y., & AbuBakar, S. (2020). The use of the health belief model to assess predictors of intent to receive the COVID-19 vaccine and willingness to pay. Human Vaccines & Immunotherapeutics, 16(9), 2204-2214. https://doi.org/10.1080/21645515.2020.1790279
Wong LP, et al. The Use of the Health Belief Model to Assess Predictors of Intent to Receive the COVID-19 Vaccine and Willingness to Pay. Hum Vaccin Immunother. 2020 09 1;16(9):2204-2214. PubMed PMID: 32730103.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - The use of the health belief model to assess predictors of intent to receive the COVID-19 vaccine and willingness to pay. AU - Wong,Li Ping, AU - Alias,Haridah, AU - Wong,Pooi-Fong, AU - Lee,Hai Yen, AU - AbuBakar,Sazaly, Y1 - 2020/07/30/ PY - 2020/7/31/pubmed PY - 2020/10/21/medline PY - 2020/7/31/entrez KW - COVID-19 vaccination KW - Malaysia KW - health belief model KW - intention KW - willingness to pay SP - 2204 EP - 2214 JF - Human vaccines & immunotherapeutics JO - Hum Vaccin Immunother VL - 16 IS - 9 N2 - BACKGROUND: The development of a vaccine against SARS-CoV-2 infection is on the way. To prepare for public availability, the acceptability of a hypothetical COVID-19 vaccine and willingness to pay (WTP) were assessed to provide insights into future demand forecasts and pricing considerations. METHODS: A cross-sectional survey was conducted from 3 to 12 April 2020. The health belief model (HBM) was used to assess predictors of the intent to receive the vaccine and the WTP. RESULTS: A total of 1,159 complete responses was received. The majority reported a definite intent to receive the vaccine (48.2%), followed by a probable intent (29.8%) and a possible intent (16.3%). Both items under the perceived benefits construct in the HBM, namely believe the vaccination decreases the chance of infection (OR = 2.51, 95% CI 1.19-5.26) and the vaccination makes them feel less worry (OR = 2.19, 95% CI 1.03-4.65), were found to have the highest significant odds of a definite intention to take the vaccine. The mean ± standard deviation (SD) for the amount that participants were willing to pay for a dose of COVID-19 vaccine was MYR$134.0 (SD±79.2) [US$30.66 ± 18.12]. Most of the participants were willing to pay an amount of MYR$100 [US$23] (28.9%) and MYR$50 [US$11.5] (27.2%) for the vaccine. The higher marginal WTP for the vaccine was influenced by no affordability barriers as well as by socio-economic factors, such as higher education levels, professional and managerial occupations and higher incomes. CONCLUSIONS: The findings demonstrate the utility of HBM constructs in understanding COVID-19 vaccination intention and WTP. SN - 2164-554X UR - https://www.unboundmedicine.com/medline/citation/32730103/The_use_of_the_health_belief_model_to_assess_predictors_of_intent_to_receive_the_COVID_19_vaccine_and_willingness_to_pay_ DB - PRIME DP - Unbound Medicine ER -