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How Does the Probability of Purchasing Moderately Sugary Beverages and 100% Fruit Juice Vary Across Sugar Tax Structures?
Obesity (Silver Spring). 2020 11; 28(11):2078-2082.O

Abstract

OBJECTIVE

Sugar-sweetened beverage taxes are increasingly used to discourage sugar intake; however, the impact on consumer preferences for particular products is largely unknown. This study explored the impact of two tax structures (tiered vs. nontiered and inclusive vs. exclusive of 100% fruit juice) on participants' probability of purchasing moderately sugary beverages and 100% fruit juice.

METHODS

A sample of 3,584 Canadians aged 13 years and older completed a series of beverage purchasing tasks, each corresponding to a different tax condition, within an experimental marketplace. Tax conditions included a no-tax control, plus four taxes varying by structure (tiered vs. nontiered) and whether or not 100% fruit juice was included.

RESULTS

The odds of purchasing a moderately sugary beverage were higher under tiered versus nontiered taxes. Purchases of higher sugar beverages differed little across tiered versus nontiered structures. Odds of purchasing 100% fruit juice were lower when these products were taxed versus not taxed.

CONCLUSIONS

Results suggest that two key tax structures are likely to function as expected; taxes including 100% fruit juice products may lead to lower probability of purchasing fruit juice, and taxes incorporating multiple tiers may be more likely to encourage purchases of moderately sugary products than nontiered formats.

Authors+Show Affiliations

School of Public Health and Health Systems, University of Waterloo, Waterloo, Ontario, Canada.School of Public Health and Health Systems, University of Waterloo, Waterloo, Ontario, Canada.School of Public Health and Health Systems, University of Waterloo, Waterloo, Ontario, Canada.

Pub Type(s)

Journal Article
Research Support, Non-U.S. Gov't

Language

eng

PubMed ID

32985126

Citation

Acton, Rachel B., et al. "How Does the Probability of Purchasing Moderately Sugary Beverages and 100% Fruit Juice Vary Across Sugar Tax Structures?" Obesity (Silver Spring, Md.), vol. 28, no. 11, 2020, pp. 2078-2082.
Acton RB, Kirkpatrick SI, Hammond D. How Does the Probability of Purchasing Moderately Sugary Beverages and 100% Fruit Juice Vary Across Sugar Tax Structures? Obesity (Silver Spring). 2020;28(11):2078-2082.
Acton, R. B., Kirkpatrick, S. I., & Hammond, D. (2020). How Does the Probability of Purchasing Moderately Sugary Beverages and 100% Fruit Juice Vary Across Sugar Tax Structures? Obesity (Silver Spring, Md.), 28(11), 2078-2082. https://doi.org/10.1002/oby.22992
Acton RB, Kirkpatrick SI, Hammond D. How Does the Probability of Purchasing Moderately Sugary Beverages and 100% Fruit Juice Vary Across Sugar Tax Structures. Obesity (Silver Spring). 2020;28(11):2078-2082. PubMed PMID: 32985126.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - How Does the Probability of Purchasing Moderately Sugary Beverages and 100% Fruit Juice Vary Across Sugar Tax Structures? AU - Acton,Rachel B, AU - Kirkpatrick,Sharon I, AU - Hammond,David, Y1 - 2020/09/27/ PY - 2020/04/29/received PY - 2020/06/29/revised PY - 2020/07/28/accepted PY - 2020/9/29/pubmed PY - 2021/3/31/medline PY - 2020/9/28/entrez SP - 2078 EP - 2082 JF - Obesity (Silver Spring, Md.) JO - Obesity (Silver Spring) VL - 28 IS - 11 N2 - OBJECTIVE: Sugar-sweetened beverage taxes are increasingly used to discourage sugar intake; however, the impact on consumer preferences for particular products is largely unknown. This study explored the impact of two tax structures (tiered vs. nontiered and inclusive vs. exclusive of 100% fruit juice) on participants' probability of purchasing moderately sugary beverages and 100% fruit juice. METHODS: A sample of 3,584 Canadians aged 13 years and older completed a series of beverage purchasing tasks, each corresponding to a different tax condition, within an experimental marketplace. Tax conditions included a no-tax control, plus four taxes varying by structure (tiered vs. nontiered) and whether or not 100% fruit juice was included. RESULTS: The odds of purchasing a moderately sugary beverage were higher under tiered versus nontiered taxes. Purchases of higher sugar beverages differed little across tiered versus nontiered structures. Odds of purchasing 100% fruit juice were lower when these products were taxed versus not taxed. CONCLUSIONS: Results suggest that two key tax structures are likely to function as expected; taxes including 100% fruit juice products may lead to lower probability of purchasing fruit juice, and taxes incorporating multiple tiers may be more likely to encourage purchases of moderately sugary products than nontiered formats. SN - 1930-739X UR - https://www.unboundmedicine.com/medline/citation/32985126/How_Does_the_Probability_of_Purchasing_Moderately_Sugary_Beverages_and_100_Fruit_Juice_Vary_Across_Sugar_Tax_Structures L2 - https://doi.org/10.1002/oby.22992 DB - PRIME DP - Unbound Medicine ER -