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Measuring Online Teaching Service Quality in Higher Education in the COVID-19 Environment.
Int J Environ Res Public Health. 2021 03 01; 18(5)IJ

Abstract

The use of the Internet to develop new technologies has generated a considerable change in teaching and student learning in higher education. The pandemic caused by COVID-19 has forced universities to switch from face-to-face to online instruction. Furthermore, this transfer process was planned and executed quickly, with urgent redesigns of courses originally conceived for live teaching. The aim of this work is to measure the service quality of online teaching delivered during the COVID-19 period. The methodology was based on an importance-performance analysis using a structural equations model. The data were obtained from a sample of 467 students attending a university in southern Spain. The results reveal five priority attributes of online teaching that need to be improved in order to enhance the service quality of the virtual instruction provided to students. Universities need to redefine their online format by integrating methodological and technological decisions and involving collaboration between teachers, students and administration staff and services. The results do not apply to educational institutions that exclusively teach courses online, but to those institutions that had to rapidly adapt, and shift course material originally designed for face-to-face training.

Authors+Show Affiliations

Department of Economics, Quantitative Methods and Economy History, Faculty of Business, Pablo de Olavide University, Ctra. de Utrera, Km. 1, 41013 Seville, Spain.Department of Economics, Quantitative Methods and Economy History, Faculty of Business, Pablo de Olavide University, Ctra. de Utrera, Km. 1, 41013 Seville, Spain.Department of Economics, Quantitative Methods and Economy History, Faculty of Business, Pablo de Olavide University, Ctra. de Utrera, Km. 1, 41013 Seville, Spain.Department of Applied Economics II, Faculty of Economics and Business, University of Seville, Avenida Ramón y Cajal, 1, 41018 Seville, Spain.

Pub Type(s)

Journal Article

Language

eng

PubMed ID

33804546

Citation

Ramírez-Hurtado, José M., et al. "Measuring Online Teaching Service Quality in Higher Education in the COVID-19 Environment." International Journal of Environmental Research and Public Health, vol. 18, no. 5, 2021.
Ramírez-Hurtado JM, Hernández-Díaz AG, López-Sánchez AD, et al. Measuring Online Teaching Service Quality in Higher Education in the COVID-19 Environment. Int J Environ Res Public Health. 2021;18(5).
Ramírez-Hurtado, J. M., Hernández-Díaz, A. G., López-Sánchez, A. D., & Pérez-León, V. E. (2021). Measuring Online Teaching Service Quality in Higher Education in the COVID-19 Environment. International Journal of Environmental Research and Public Health, 18(5). https://doi.org/10.3390/ijerph18052403
Ramírez-Hurtado JM, et al. Measuring Online Teaching Service Quality in Higher Education in the COVID-19 Environment. Int J Environ Res Public Health. 2021 03 1;18(5) PubMed PMID: 33804546.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - Measuring Online Teaching Service Quality in Higher Education in the COVID-19 Environment. AU - Ramírez-Hurtado,José M, AU - Hernández-Díaz,Alfredo G, AU - López-Sánchez,Ana D, AU - Pérez-León,Víctor E, Y1 - 2021/03/01/ PY - 2020/12/28/received PY - 2021/02/18/revised PY - 2021/02/24/accepted PY - 2021/4/3/entrez PY - 2021/4/4/pubmed PY - 2021/4/4/medline KW - higher education KW - importance-performance analysis KW - online teaching KW - service quality KW - structural equations JF - International journal of environmental research and public health JO - Int J Environ Res Public Health VL - 18 IS - 5 N2 - The use of the Internet to develop new technologies has generated a considerable change in teaching and student learning in higher education. The pandemic caused by COVID-19 has forced universities to switch from face-to-face to online instruction. Furthermore, this transfer process was planned and executed quickly, with urgent redesigns of courses originally conceived for live teaching. The aim of this work is to measure the service quality of online teaching delivered during the COVID-19 period. The methodology was based on an importance-performance analysis using a structural equations model. The data were obtained from a sample of 467 students attending a university in southern Spain. The results reveal five priority attributes of online teaching that need to be improved in order to enhance the service quality of the virtual instruction provided to students. Universities need to redefine their online format by integrating methodological and technological decisions and involving collaboration between teachers, students and administration staff and services. The results do not apply to educational institutions that exclusively teach courses online, but to those institutions that had to rapidly adapt, and shift course material originally designed for face-to-face training. SN - 1660-4601 UR - https://www.unboundmedicine.com/medline/citation/33804546/Measuring_Online_Teaching_Service_Quality_in_Higher_Education_in_the_COVID_19_Environment_ L2 - https://www.mdpi.com/resolver?pii=ijerph18052403 DB - PRIME DP - Unbound Medicine ER -