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Perceived Impact of Social Media on Panic Buying: An Online Cross-Sectional Survey in Iraqi Kurdistan.
Front Public Health. 2021; 9:668153.FP

Abstract

Background: Social media has an impact on panic buying by creating fear, disseminating pictures, and videos of people purchasing extra goods in a state of panic during the COVID-19 pandemic. Aim: We aimed to evaluate the perceived impact of social media on panic buying behaviors in the Iraqi Kurdistan region. Methods: This cross-sectional survey was conducted from October 10 to November 25, 2020. A self-reported instrument was designed in English and then translated to the Kurdish Language to conduct the study. It was disseminated through social media platforms (Facebook, Viber, and WhatsApp) and e-mail, via a link, and 466 responses were collected from social media users. The statistical computations were performed using SPSS version 21. Results: The majority of respondents were male (62.2%), were <25 years old (43.9%), and had completed their bachelor's degree (53.9%), and most of the respondents (86.3%) used Facebook. Among the respondents, 42.1% were involved in panic buying, 32.8% of the respondents thought that social media platforms had an influence on panic buying, 86.1% of the respondents thought that social media should be sensible while reporting it, 88.4% thought that the reporting should be controlled, and 78.5% thought that photos of empty shelves should be avoided. There was a significant positive statistical correlation (r = 0.84) between social media use and panic buying among consumers during the COVID-19 pandemic in Iraqi Kurdistan (p = <0.001). Conclusion: This research assessed how social media affects buying behavior, particularly in Iraq. Collective measures, such as sensible use and adequate media literacy, are needed to prevent such behaviors at least during public health emergencies.

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Authors+Show Affiliations

Arafat SMY
Department of Psychiatry, Enam Medical College and Hospital, Dhaka, Bangladesh.
Ahmad AR
Department of Administration, College of Humanities, University of Raparin, Ranya, Iraq. Department of International Relations & Diplomacy, Faculty of Administrative Sciences and Economics, Tishk International University, Erbil, Iraq.
Murad HR
Public Relations and Marketing Department, Technical College of Administration, Sulaimani Polytechnic University (SPU), Sulaymaniyah, Iraq.
Kakashekh HM
Department of Media, College of Arts, Salahaddin University-Erbil, Erbil, Iraq.

MeSH

AdultCOVID-19Cross-Sectional StudiesFemaleHumansIraqMalePandemicsSARS-CoV-2Social Media

Pub Type(s)

Journal Article

Language

eng

PubMed ID

34041218

Citation

Arafat, S M Yasir, et al. "Perceived Impact of Social Media On Panic Buying: an Online Cross-Sectional Survey in Iraqi Kurdistan." Frontiers in Public Health, vol. 9, 2021, p. 668153.
Arafat SMY, Ahmad AR, Murad HR, et al. Perceived Impact of Social Media on Panic Buying: An Online Cross-Sectional Survey in Iraqi Kurdistan. Front Public Health. 2021;9:668153.
Arafat, S. M. Y., Ahmad, A. R., Murad, H. R., & Kakashekh, H. M. (2021). Perceived Impact of Social Media on Panic Buying: An Online Cross-Sectional Survey in Iraqi Kurdistan. Frontiers in Public Health, 9, 668153. https://doi.org/10.3389/fpubh.2021.668153
Arafat SMY, et al. Perceived Impact of Social Media On Panic Buying: an Online Cross-Sectional Survey in Iraqi Kurdistan. Front Public Health. 2021;9:668153. PubMed PMID: 34041218.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - Perceived Impact of Social Media on Panic Buying: An Online Cross-Sectional Survey in Iraqi Kurdistan. AU - Arafat,S M Yasir, AU - Ahmad,Araz Ramazan, AU - Murad,Hersh Rasool, AU - Kakashekh,Hardawan Mahmoud, Y1 - 2021/05/10/ PY - 2021/02/15/received PY - 2021/03/30/accepted PY - 2021/5/27/entrez PY - 2021/5/28/pubmed PY - 2021/5/29/medline KW - COVID-19 KW - Iraq KW - panic buying KW - social media KW - stockpiling SP - 668153 EP - 668153 JF - Frontiers in public health JO - Front Public Health VL - 9 N2 - Background: Social media has an impact on panic buying by creating fear, disseminating pictures, and videos of people purchasing extra goods in a state of panic during the COVID-19 pandemic. Aim: We aimed to evaluate the perceived impact of social media on panic buying behaviors in the Iraqi Kurdistan region. Methods: This cross-sectional survey was conducted from October 10 to November 25, 2020. A self-reported instrument was designed in English and then translated to the Kurdish Language to conduct the study. It was disseminated through social media platforms (Facebook, Viber, and WhatsApp) and e-mail, via a link, and 466 responses were collected from social media users. The statistical computations were performed using SPSS version 21. Results: The majority of respondents were male (62.2%), were <25 years old (43.9%), and had completed their bachelor's degree (53.9%), and most of the respondents (86.3%) used Facebook. Among the respondents, 42.1% were involved in panic buying, 32.8% of the respondents thought that social media platforms had an influence on panic buying, 86.1% of the respondents thought that social media should be sensible while reporting it, 88.4% thought that the reporting should be controlled, and 78.5% thought that photos of empty shelves should be avoided. There was a significant positive statistical correlation (r = 0.84) between social media use and panic buying among consumers during the COVID-19 pandemic in Iraqi Kurdistan (p = <0.001). Conclusion: This research assessed how social media affects buying behavior, particularly in Iraq. Collective measures, such as sensible use and adequate media literacy, are needed to prevent such behaviors at least during public health emergencies. SN - 2296-2565 UR - https://www.unboundmedicine.com/medline/citation/34041218/Perceived_Impact_of_Social_Media_on_Panic_Buying:_An_Online_Cross_Sectional_Survey_in_Iraqi_Kurdistan_ DB - PRIME DP - Unbound Medicine ER -