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Hypothetical flavour ban and intention to vape among vape shop customers: the role of flavour preference and e-cigarette dependence.
Tob Control. 2023 01; 32(1):110-113.TC

Abstract

INTRODUCTION

E-cigarette users typically initiate vaping with flavoured e-liquids. People who vape flavours tend to underestimate the harm of vaping. We examined the inter-relationship between flavour preference, vaping for cessation purposes, e-cigarette dependence, e-cigarette harm perception and purchase/use intention, given a hypothetical flavour ban. We hypothesised that non-tobacco flavour preference and vaping for cessation would be negatively associated with harm perception of e-cigarettes and intention to continue vaping if a flavour ban occurred and that these effects would be mediated by e-cigarette dependence.

METHODS

From July 2019 to March 2020, we conducted intercept interviews with 276 customers at 44 vape shops in California. The predictor variables were flavour preference and vaping for cessation. The outcome variables were harm perception of e-cigarettes and intention to purchase/use, given a hypothetical flavour ban. Multilevel structural equation modelling tested whether e-cigarette dependence mediates the effects of flavour preference on hypothetical continued vaping and purchase.

RESULTS

Those who preferred flavours showed significantly lower intention to purchase e-liquids (β=-0.28, p<0.001) and to continue vaping (β=-0.17, p=0.001), given a hypothetical flavour ban. Those who vaped for smoking cessation indicated greater intention to purchase e-liquid (β=0.10, p=0.016) and to continue vaping (β=0.17, p=0.001), given a hypothetical flavour ban. E-cigarette dependence significantly mediated these effects (ps<0.04).

DISCUSSION

Flavour preference was negatively related to intention to continue to vape within a hypothetical flavour ban. Our results also highlight the importance of e-cigarette dependence and use of e-cigarettes as smoking cessation methods. Implications for future flavour bans are discussed.

Links

Authors+Show Affiliations

Preventive Medicine, University of Southern California, Los Angeles, California, USA jimihuh@usc.edu.

Preventive Medicine, University of Southern California, Los Angeles, California, USA.

Preventive Medicine, University of Southern California, Los Angeles, California, USA.

Preventive Medicine, University of Southern California, Los Angeles, California, USA.

Preventive Medicine, University of Southern California, Los Angeles, California, USA.

Preventive Medicine, University of Southern California, Los Angeles, California, USA.

Preventive Medicine, University of Southern California, Los Angeles, California, USA.

Baezconde-Garbanati L

Preventive Medicine, University of Southern California, Los Angeles, California, USA.

Departments of Preventive Medicine and Psychology, University of Southern California, Los Angeles, California, USA.

MeSH

HumansVapingElectronic Nicotine Delivery SystemsIntentionSmokersSmoking CessationFlavoring Agents

Pub Type(s)

Journal Article

Research Support, U.S. Gov't, P.H.S.

Research Support, N.I.H., Extramural

Research Support, Non-U.S. Gov't

Language

eng

PubMed ID

34112647

Citation

Huh, Jimi, et al. "Hypothetical Flavour Ban and Intention to Vape Among Vape Shop Customers: the Role of Flavour Preference and E-cigarette Dependence." Tobacco Control, vol. 32, no. 1, 2023, pp. 110-113.

Huh J, Yu S, Galimov A, et al. Hypothetical flavour ban and intention to vape among vape shop customers: the role of flavour preference and e-cigarette dependence. Tob Control. 2023;32(1):110-113.

Huh, J., Yu, S., Galimov, A., Meza, L. R., Galstyan, E., Medel, D., Unger, J. B., Baezconde-Garbanati, L., & Sussman, S. (2023). Hypothetical flavour ban and intention to vape among vape shop customers: the role of flavour preference and e-cigarette dependence. Tobacco Control, 32(1), 110-113. https://doi.org/10.1136/tobaccocontrol-2020-056321

Huh J, et al. Hypothetical Flavour Ban and Intention to Vape Among Vape Shop Customers: the Role of Flavour Preference and E-cigarette Dependence. Tob Control. 2023;32(1):110-113. PubMed PMID: 34112647.

* Article titles in AMA citation format should be in sentence-case

TY - JOUR T1 - Hypothetical flavour ban and intention to vape among vape shop customers: the role of flavour preference and e-cigarette dependence. AU - Huh,Jimi, AU - Yu,Sheila, AU - Galimov,Artur, AU - Meza,Leah R, AU - Galstyan,Ellen, AU - Medel,Donna, AU - Unger,Jennifer B, AU - Baezconde-Garbanati,Lourdes, AU - Sussman,Steve, Y1 - 2021/06/10/ PY - 2020/10/22/received PY - 2021/02/18/revised PY - 2021/03/31/accepted PY - 2021/6/12/pubmed PY - 2022/12/20/medline PY - 2021/6/11/entrez KW - electronic nicotine delivery devices KW - harm reduction KW - public policy SP - 110 EP - 113 JF - Tobacco control JO - Tob Control VL - 32 IS - 1 N2 - INTRODUCTION: E-cigarette users typically initiate vaping with flavoured e-liquids. People who vape flavours tend to underestimate the harm of vaping. We examined the inter-relationship between flavour preference, vaping for cessation purposes, e-cigarette dependence, e-cigarette harm perception and purchase/use intention, given a hypothetical flavour ban. We hypothesised that non-tobacco flavour preference and vaping for cessation would be negatively associated with harm perception of e-cigarettes and intention to continue vaping if a flavour ban occurred and that these effects would be mediated by e-cigarette dependence. METHODS: From July 2019 to March 2020, we conducted intercept interviews with 276 customers at 44 vape shops in California. The predictor variables were flavour preference and vaping for cessation. The outcome variables were harm perception of e-cigarettes and intention to purchase/use, given a hypothetical flavour ban. Multilevel structural equation modelling tested whether e-cigarette dependence mediates the effects of flavour preference on hypothetical continued vaping and purchase. RESULTS: Those who preferred flavours showed significantly lower intention to purchase e-liquids (β=-0.28, p<0.001) and to continue vaping (β=-0.17, p=0.001), given a hypothetical flavour ban. Those who vaped for smoking cessation indicated greater intention to purchase e-liquid (β=0.10, p=0.016) and to continue vaping (β=0.17, p=0.001), given a hypothetical flavour ban. E-cigarette dependence significantly mediated these effects (ps<0.04). DISCUSSION: Flavour preference was negatively related to intention to continue to vape within a hypothetical flavour ban. Our results also highlight the importance of e-cigarette dependence and use of e-cigarettes as smoking cessation methods. Implications for future flavour bans are discussed. SN - 1468-3318 UR - https://www.unboundmedicine.com/medline/citation/34112647/Hypothetical_flavour_ban_and_intention_to_vape_among_vape_shop_customers:_the_role_of_flavour_preference_and_e_cigarette_dependence_ DB - PRIME DP - Unbound Medicine ER -