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Humanizing Stakeholders by Rethinking Business.
Front Psychol. 2021; 12:687067.FP

Abstract

Can business humanize its stakeholders? And if so, how does this relate to moral consideration for stakeholders? In this paper we compare two business orientations that are relevant for current business theory and practice: a stakeholder orientation and a profit orientation. We empirically investigate the causal relationships between business orientation, humanization, and moral consideration. We report the results of six experiments, making use of different operationalizations of a stakeholder and profit orientation, different stakeholders (employees, suppliers, labor unions), and different participant samples. Our findings support the prediction that individual stakeholders observing a stakeholder-oriented firm see the firm's other stakeholders as more human than individual stakeholders observing a profit-oriented firm. This humanization, in turn, increases individual stakeholders' moral consideration for the firm's other stakeholders. Our findings underscore the importance of humanization for stakeholders' moral consideration for each other. This paper contributes to a deeper understanding of the firm as a moral community of stakeholders. Specifically, we move away from a focus on managers, and how they can make business more moral. Instead we direct attention to (other) stakeholders, and how business can make these stakeholders more moral.

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Authors+Show Affiliations

Quintelier KJP
Department of Management & Organization, School of Business and Economics, Vrije Universiteit Amsterdam, Amsterdam, Netherlands.
van Hugten J
Department of Management & Organization, School of Business and Economics, Vrije Universiteit Amsterdam, Amsterdam, Netherlands.
Parmar BL
The Darden School of Business, The University of Virginia, Charlottesville, VA, United States.
Brokerhof IM
Faculty of Management Studies, The Open University of The Netherlands, Heerlen, Netherlands.

Pub Type(s)

Journal Article

Language

eng

PubMed ID

34630203

Citation

Quintelier, Katinka J P., et al. "Humanizing Stakeholders By Rethinking Business." Frontiers in Psychology, vol. 12, 2021, p. 687067.
Quintelier KJP, van Hugten J, Parmar BL, et al. Humanizing Stakeholders by Rethinking Business. Front Psychol. 2021;12:687067.
Quintelier, K. J. P., van Hugten, J., Parmar, B. L., & Brokerhof, I. M. (2021). Humanizing Stakeholders by Rethinking Business. Frontiers in Psychology, 12, 687067. https://doi.org/10.3389/fpsyg.2021.687067
Quintelier KJP, et al. Humanizing Stakeholders By Rethinking Business. Front Psychol. 2021;12:687067. PubMed PMID: 34630203.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - Humanizing Stakeholders by Rethinking Business. AU - Quintelier,Katinka J P, AU - van Hugten,Joeri, AU - Parmar,Bidhan L, AU - Brokerhof,Inge M, Y1 - 2021/09/22/ PY - 2021/03/28/received PY - 2021/08/09/accepted PY - 2021/10/11/entrez PY - 2021/10/12/pubmed PY - 2021/10/12/medline KW - business orientation KW - humanization KW - mind attributions KW - moral consideration KW - moral legitimacy KW - profit orientation KW - stakeholder orientation KW - stakeholders SP - 687067 EP - 687067 JF - Frontiers in psychology JO - Front Psychol VL - 12 N2 - Can business humanize its stakeholders? And if so, how does this relate to moral consideration for stakeholders? In this paper we compare two business orientations that are relevant for current business theory and practice: a stakeholder orientation and a profit orientation. We empirically investigate the causal relationships between business orientation, humanization, and moral consideration. We report the results of six experiments, making use of different operationalizations of a stakeholder and profit orientation, different stakeholders (employees, suppliers, labor unions), and different participant samples. Our findings support the prediction that individual stakeholders observing a stakeholder-oriented firm see the firm's other stakeholders as more human than individual stakeholders observing a profit-oriented firm. This humanization, in turn, increases individual stakeholders' moral consideration for the firm's other stakeholders. Our findings underscore the importance of humanization for stakeholders' moral consideration for each other. This paper contributes to a deeper understanding of the firm as a moral community of stakeholders. Specifically, we move away from a focus on managers, and how they can make business more moral. Instead we direct attention to (other) stakeholders, and how business can make these stakeholders more moral. SN - 1664-1078 UR - https://www.unboundmedicine.com/medline/citation/34630203/Humanizing_Stakeholders_by_Rethinking_Business_ DB - PRIME DP - Unbound Medicine ER -