Tags

Type your tag names separated by a space and hit enter

Fostering Advocacy Behavior of Employees: A Corporate Social Responsibility Perspective From the Hospitality Sector.
Front Psychol. 2022; 13:865021.FP

Abstract

Considering the stiff competitiveness situation in every sector, promoting the advocacy behavior of employees is of seminal importance for an organization. With this regard, the hospitality sector has no exceptions, however, a review of the prior literature uncovers that most of the prior studies on advocacy behavior were conducted from the standpoint of consumers, and the role of employees' advocacy behavior, especially in the context of the hospitality sector, remained an understudied area. Research also shows that the corporate social responsibility (CSR) efforts of an organization can significantly influence employees' behavior but the relationship of CSR to spur employees' advocacy behavior was not discussed earlier. Against this knowledge gap, the current work aims to investigate the relationship between CSR and employees' advocacy behavior in the hotel sector of a developing economy with the mediating effect of employees' engagement. A hypothesized model was developed, which was validated by collecting data from different hotel employees through a self-administered questionnaire. The findings offer different theoretical and practical implications. Theoretically, one important implication was that the CSR perceptions of hotel employees can drive their advocacy behavior. Practically, the study implicates that hotels can improve their reputation significantly by converting their employees into advocates, as the personal information source is preferred over company-generated information sources. Moreover, the CSR commitment of a hotel can lead the employees to a higher level of engagement, which then motivates them to act as advocates.

Authors+Show Affiliations

Faculty of Management Studies, University of Central Punjab, Lahore, Pakistan. Faculty of Management, Virtual University of Pakistan, Lahore, Pakistan.Faculty of Business Administration, Lahore Leads University, Lahore, Pakistan.Marketing Department, College of Business and Finance, Ahlia University, Manama, Bahrain.College of Hospitality and Tourism Management, Sejong University, Seoul, South Korea.Social Matters Research Group, Universidad Loyola Andalucía, Córdoba, Spain.Public Policy Observatory, Universidad Autónoma de Chile, Santiago, Chile.

Pub Type(s)

Journal Article

Language

eng

PubMed ID

35572254

Citation

Ahmad, Naveed, et al. "Fostering Advocacy Behavior of Employees: a Corporate Social Responsibility Perspective From the Hospitality Sector." Frontiers in Psychology, vol. 13, 2022, p. 865021.
Ahmad N, Ullah Z, AlDhaen E, et al. Fostering Advocacy Behavior of Employees: A Corporate Social Responsibility Perspective From the Hospitality Sector. Front Psychol. 2022;13:865021.
Ahmad, N., Ullah, Z., AlDhaen, E., Han, H., Ariza-Montes, A., & Vega-Muñoz, A. (2022). Fostering Advocacy Behavior of Employees: A Corporate Social Responsibility Perspective From the Hospitality Sector. Frontiers in Psychology, 13, 865021. https://doi.org/10.3389/fpsyg.2022.865021
Ahmad N, et al. Fostering Advocacy Behavior of Employees: a Corporate Social Responsibility Perspective From the Hospitality Sector. Front Psychol. 2022;13:865021. PubMed PMID: 35572254.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - Fostering Advocacy Behavior of Employees: A Corporate Social Responsibility Perspective From the Hospitality Sector. AU - Ahmad,Naveed, AU - Ullah,Zia, AU - AlDhaen,Esra, AU - Han,Heesup, AU - Ariza-Montes,Antonio, AU - Vega-Muñoz,Alejandro, Y1 - 2022/04/27/ PY - 2022/01/29/received PY - 2022/03/22/accepted PY - 2022/5/16/entrez PY - 2022/5/17/pubmed PY - 2022/5/17/medline KW - advocacy behavior KW - corporate social responsibility KW - engagement KW - hotel sector KW - sustainability SP - 865021 EP - 865021 JF - Frontiers in psychology JO - Front Psychol VL - 13 N2 - Considering the stiff competitiveness situation in every sector, promoting the advocacy behavior of employees is of seminal importance for an organization. With this regard, the hospitality sector has no exceptions, however, a review of the prior literature uncovers that most of the prior studies on advocacy behavior were conducted from the standpoint of consumers, and the role of employees' advocacy behavior, especially in the context of the hospitality sector, remained an understudied area. Research also shows that the corporate social responsibility (CSR) efforts of an organization can significantly influence employees' behavior but the relationship of CSR to spur employees' advocacy behavior was not discussed earlier. Against this knowledge gap, the current work aims to investigate the relationship between CSR and employees' advocacy behavior in the hotel sector of a developing economy with the mediating effect of employees' engagement. A hypothesized model was developed, which was validated by collecting data from different hotel employees through a self-administered questionnaire. The findings offer different theoretical and practical implications. Theoretically, one important implication was that the CSR perceptions of hotel employees can drive their advocacy behavior. Practically, the study implicates that hotels can improve their reputation significantly by converting their employees into advocates, as the personal information source is preferred over company-generated information sources. Moreover, the CSR commitment of a hotel can lead the employees to a higher level of engagement, which then motivates them to act as advocates. SN - 1664-1078 UR - https://www.unboundmedicine.com/medline/citation/35572254/Fostering_Advocacy_Behavior_of_Employees:_A_Corporate_Social_Responsibility_Perspective_From_the_Hospitality_Sector_ DB - PRIME DP - Unbound Medicine ER -
Try the Free App:
Prime PubMed app for iOS iPhone iPad
Prime PubMed app for Android
Prime PubMed is provided
free to individuals by:
Unbound Medicine.