TY - JOUR T1 - Is There a Link Between Green Human Resource Management and Consumer Buying Behavior? The Moderating Role of Employee Diffidence. AU - Xiao,Yunxia, AU - Younus,Rabia, AU - Saeed,Wizra, AU - Ul Haq,Junaid, AU - Li,Xiuwen, Y1 - 2022/06/17/ PY - 2021/10/24/received PY - 2022/05/16/accepted PY - 2022/7/7/entrez PY - 2022/7/8/pubmed PY - 2022/7/8/medline KW - consumer behavior KW - diffidence KW - employee eco-friendly behavior KW - employee performance KW - green HRM SP - 800936 EP - 800936 JF - Frontiers in psychology JO - Front Psychol VL - 13 N2 - Green Human Resource Management (HRM) supports promoting and incorporating sustainable development with regard to their resources. Managers and customers actively utilize the limited resources efficiently and effectively to accomplish environment-friendly goals and objectives. The study focuses on investigating the moderating role of diffidence between Green HRM, among eco-friendly behavior and Employee Performance of frontline employees of the hospitality sector. Two hundred ten individuals particapted in the research from hospitality sector with regard to examine green HRM policies of employees along with their influence on consumer buying behvaiour. Frontline employees incorporated the data on HRM performance, eco-friendly behavior, and diffidence. Besides, consumers gave their opinion on consumer buying behavior. The study's findings revealed that Green HRM, aka Green HRM, directly impacts consumer behavior. In addition to this diffidence moderates the relationship between Green HRM and employee performance and employee eco-friendly behavior. Besides, future studies can explore the clothing and banking sector as the current study was conducted in fast food sector. SN - 1664-1078 UR - https://www.unboundmedicine.com/medline/citation/35795425/Is_There_a_Link_Between_Green_Human_Resource_Management_and_Consumer_Buying_Behavior_The_Moderating_Role_of_Employee_Diffidence_ DB - PRIME DP - Unbound Medicine ER -