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Electronic cigarette users' reactions and responses to a hypothetical ban of flavoured electronic cigarette liquids.
Tob Control. 2022 11; 31(Suppl 3):s197-s205.TC

Abstract

BackgroundRegulations have been proposed to limit e-cigarette flavours, but limited research has examined potential impacts of such policies. This study examined adult e-cigarette users' reactions to a hypothetical e-cigarette flavour ban.

METHODS

In 2019, a convenience sample of current e-cigarette users in the USA (n=81, 53.1% women, mean age=37.6, 59.3% dual users of cigarettes) completed an online concept mapping study. Participants provided statements describing anticipated reactions to a hypothetical policy in which only tobacco, menthol or unflavoured e-cigarettes were available for purchase. Seventy-one unique statements were generated. Participants sorted statements into thematic groups and rated statements on how likely they would be to have each reaction. Multidimensional scaling was used to identify thematic clusters of statements.

RESULTS

Twelve clusters were identified: negative reaction, take action against flavour limitation, youth prevention effectiveness perception, tolerance, acceptance, willingness to try new flavours, maintain vaping, reduce vaping, new flavours as vaping cessation transition, alternative sources for banned flavours, do-it-yourself mixing behaviours and alternative tobacco products. The highest rated cluster (negative reaction) described being angry or upset that flavours were banned, while the lowest rated clusters related to quitting/reducing e-cigarette use or switching to other tobacco products. Non-tobacco or non-menthol/mint flavoured e-cigarette users had higher ratings for clusters describing negative sentiment for the hypothetical policy.

CONCLUSIONS

Some e-cigarette users may dislike an e-cigarette flavour ban; however, some e-cigarette users would likely be willing to use tobacco, menthol or unflavoured e-cigarette liquids with lower likelihood of quitting vaping or switching to other tobacco products.

Authors+Show Affiliations

Department of Health Education and Promotion, East Carolina University, Greenville, North Carolina, USA soulee18@ecu.edu. Center for the Study of Tobacco Products, Virginia Commonwealth University, Richmond, Virginia, USA.Department of Health Education and Promotion, East Carolina University, Greenville, North Carolina, USA. Center for the Study of Tobacco Products, Virginia Commonwealth University, Richmond, Virginia, USA.Department of Health Education and Promotion, East Carolina University, Greenville, North Carolina, USA. Center for the Study of Tobacco Products, Virginia Commonwealth University, Richmond, Virginia, USA.Department of Health Education and Promotion, East Carolina University, Greenville, North Carolina, USA. Center for the Study of Tobacco Products, Virginia Commonwealth University, Richmond, Virginia, USA.Center for the Study of Tobacco Products, Virginia Commonwealth University, Richmond, Virginia, USA. Department of African American Studies, Virginia Commonwealth University, Richmond, Virginia, USA.Center for the Study of Tobacco Products, Virginia Commonwealth University, Richmond, Virginia, USA. Department of Psychology, Virginia Commonwealth University, Richmond, Virginia, USA.Center for the Study of Tobacco Products, Virginia Commonwealth University, Richmond, Virginia, USA. Department of Health Behavior and Health Education, University of Arkansas for Medical Sciences, Little Rock, Arkansas, USA.

Pub Type(s)

Journal Article
Research Support, N.I.H., Extramural
Research Support, U.S. Gov't, P.H.S.

Language

eng

PubMed ID

36328459

Citation

Soule, Eric K., et al. "Electronic Cigarette Users' Reactions and Responses to a Hypothetical Ban of Flavoured Electronic Cigarette Liquids." Tobacco Control, vol. 31, no. Suppl 3, 2022, pp. s197-s205.
Soule EK, Mayne S, Snipes W, et al. Electronic cigarette users' reactions and responses to a hypothetical ban of flavoured electronic cigarette liquids. Tob Control. 2022;31(Suppl 3):s197-s205.
Soule, E. K., Mayne, S., Snipes, W., Thomas, L., Guy, M. C., Breland, A., & Fagan, P. (2022). Electronic cigarette users' reactions and responses to a hypothetical ban of flavoured electronic cigarette liquids. Tobacco Control, 31(Suppl 3), s197-s205. https://doi.org/10.1136/tc-2022-057454
Soule EK, et al. Electronic Cigarette Users' Reactions and Responses to a Hypothetical Ban of Flavoured Electronic Cigarette Liquids. Tob Control. 2022;31(Suppl 3):s197-s205. PubMed PMID: 36328459.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - Electronic cigarette users' reactions and responses to a hypothetical ban of flavoured electronic cigarette liquids. AU - Soule,Eric K, AU - Mayne,Shannon, AU - Snipes,William, AU - Thomas,Luke, AU - Guy,Mignonne C, AU - Breland,Alison, AU - Fagan,Pebbles, PY - 2022/04/11/received PY - 2022/06/27/accepted PY - 2022/11/3/entrez PY - 2022/11/4/pubmed PY - 2022/11/8/medline KW - Electronic nicotine delivery devices KW - Non-cigarette tobacco products KW - Public policy SP - s197 EP - s205 JF - Tobacco control JO - Tob Control VL - 31 IS - Suppl 3 N2 - : BackgroundRegulations have been proposed to limit e-cigarette flavours, but limited research has examined potential impacts of such policies. This study examined adult e-cigarette users' reactions to a hypothetical e-cigarette flavour ban. METHODS: In 2019, a convenience sample of current e-cigarette users in the USA (n=81, 53.1% women, mean age=37.6, 59.3% dual users of cigarettes) completed an online concept mapping study. Participants provided statements describing anticipated reactions to a hypothetical policy in which only tobacco, menthol or unflavoured e-cigarettes were available for purchase. Seventy-one unique statements were generated. Participants sorted statements into thematic groups and rated statements on how likely they would be to have each reaction. Multidimensional scaling was used to identify thematic clusters of statements. RESULTS: Twelve clusters were identified: negative reaction, take action against flavour limitation, youth prevention effectiveness perception, tolerance, acceptance, willingness to try new flavours, maintain vaping, reduce vaping, new flavours as vaping cessation transition, alternative sources for banned flavours, do-it-yourself mixing behaviours and alternative tobacco products. The highest rated cluster (negative reaction) described being angry or upset that flavours were banned, while the lowest rated clusters related to quitting/reducing e-cigarette use or switching to other tobacco products. Non-tobacco or non-menthol/mint flavoured e-cigarette users had higher ratings for clusters describing negative sentiment for the hypothetical policy. CONCLUSIONS: Some e-cigarette users may dislike an e-cigarette flavour ban; however, some e-cigarette users would likely be willing to use tobacco, menthol or unflavoured e-cigarette liquids with lower likelihood of quitting vaping or switching to other tobacco products. SN - 1468-3318 UR - https://www.unboundmedicine.com/medline/citation/36328459/Electronic_cigarette_users'_reactions_and_responses_to_a_hypothetical_ban_of_flavoured_electronic_cigarette_liquids_ DB - PRIME DP - Unbound Medicine ER -