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The impact of the Healthcom mass media campaign on timely initiation of breastfeeding in Jordan.
Stud Fam Plann 1993 Sep-Oct; 24(5):295-309SF

Abstract

Initiation of breastfeeding within several hours after a child's birth increases the likelihood of exclusive breastfeeding and longer duration of breastfeeding. However, common beliefs among mothers and health-care providers and routine hospital practices can constrain timely breastfeeding initiation. This article examines the impact of a mass media breastfeeding campaign in Jordan within the context of other activities occurring during and after the child's birth. The campaign had a positive impact on all mothers' knowledge, and on timely initiation of breastfeeding for home and public hospital deliveries, but not for those in private hospitals. The findings indicate that a communication campaign can bring about change in breastfeeding initiation behavior, but that providing mothers with information should be but one part of an integrated program to ensure that hospital and midwife policies and practices support timely initiation.

Authors+Show Affiliations

School of Public Health and Tropical Medicine, Tulane University, New Orleans, LA 70112-2699.No affiliation info availableNo affiliation info availableNo affiliation info available

Pub Type(s)

Journal Article
Research Support, U.S. Gov't, Non-P.H.S.

Language

eng

PubMed ID

8296331

Citation

McDivitt, J A., et al. "The Impact of the Healthcom Mass Media Campaign On Timely Initiation of Breastfeeding in Jordan." Studies in Family Planning, vol. 24, no. 5, 1993, pp. 295-309.
McDivitt JA, Zimicki S, Hornik R, et al. The impact of the Healthcom mass media campaign on timely initiation of breastfeeding in Jordan. Stud Fam Plann. 1993;24(5):295-309.
McDivitt, J. A., Zimicki, S., Hornik, R., & Abulaban, A. (1993). The impact of the Healthcom mass media campaign on timely initiation of breastfeeding in Jordan. Studies in Family Planning, 24(5), pp. 295-309.
McDivitt JA, et al. The Impact of the Healthcom Mass Media Campaign On Timely Initiation of Breastfeeding in Jordan. Stud Fam Plann. 1993;24(5):295-309. PubMed PMID: 8296331.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - The impact of the Healthcom mass media campaign on timely initiation of breastfeeding in Jordan. AU - McDivitt,J A, AU - Zimicki,S, AU - Hornik,R, AU - Abulaban,A, PY - 1993/9/1/pubmed PY - 1993/9/1/medline PY - 1993/9/1/entrez KW - Arab Countries KW - Asia KW - Breast Feeding KW - Communication KW - Delivery Of Health Care KW - Demographic Factors KW - Developing Countries KW - Economic Factors KW - Health KW - Health Facilities KW - Hospitals KW - Infant Nutrition KW - Interdisciplinary Studies KW - Jordan KW - Knowledge KW - Marketing KW - Mass Media KW - Nutrition KW - Policy KW - Population KW - Population Characteristics KW - Population Dynamics KW - Research Methodology KW - Rural Population KW - Sampling Studies KW - Social Marketing KW - Studies KW - Surveys KW - Time Factors KW - Urban Population KW - Western Asia SP - 295 EP - 309 JF - Studies in family planning JO - Stud Fam Plann VL - 24 IS - 5 N2 - Initiation of breastfeeding within several hours after a child's birth increases the likelihood of exclusive breastfeeding and longer duration of breastfeeding. However, common beliefs among mothers and health-care providers and routine hospital practices can constrain timely breastfeeding initiation. This article examines the impact of a mass media breastfeeding campaign in Jordan within the context of other activities occurring during and after the child's birth. The campaign had a positive impact on all mothers' knowledge, and on timely initiation of breastfeeding for home and public hospital deliveries, but not for those in private hospitals. The findings indicate that a communication campaign can bring about change in breastfeeding initiation behavior, but that providing mothers with information should be but one part of an integrated program to ensure that hospital and midwife policies and practices support timely initiation. SN - 0039-3665 UR - https://www.unboundmedicine.com/medline/citation/8296331/The_impact_of_the_Healthcom_mass_media_campaign_on_timely_initiation_of_breastfeeding_in_Jordan_ L2 - https://medlineplus.gov/breastfeeding.html DB - PRIME DP - Unbound Medicine ER -