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In a very different voice: unmasking moral hypocrisy.
J Pers Soc Psychol. 1997 Jun; 72(6):1335-48.JP

Abstract

Across 3 small studies, 80 female undergraduates were confronted with the dilemma of deciding whom-themselves or another research participant-to assign to a positive consequences task, leaving the other to do a dull, boring task. In Study 1, where morality was not mentioned, 16 of 20 assigned themselves to the positive consequences task, even though in retrospect only 1 said this was moral. In Studies 2 and 3, a moral strategy was suggested: either flipping a coin or accepting task assignment by the experimenter. In Study 2, 10 of 20 participants flipped a coin, but of these, 9 assigned themselves the positive consequences task. In Study 3, participants were significantly more likely to accept the experimenter's assignment when it gave them the positive consequences task. Overall, results suggested motivation to appear moral yet still benefit oneself. Such motivation is called moral hypocrisy.

Authors+Show Affiliations

Department of Psychology, University of Kansas, Lawrence 66045, USA.No affiliation info availableNo affiliation info availableNo affiliation info availableNo affiliation info available

Pub Type(s)

Journal Article

Language

eng

PubMed ID

9177020

Citation

Batson, C D., et al. "In a Very Different Voice: Unmasking Moral Hypocrisy." Journal of Personality and Social Psychology, vol. 72, no. 6, 1997, pp. 1335-48.
Batson CD, Kobrynowicz D, Dinnerstein JL, et al. In a very different voice: unmasking moral hypocrisy. J Pers Soc Psychol. 1997;72(6):1335-48.
Batson, C. D., Kobrynowicz, D., Dinnerstein, J. L., Kampf, H. C., & Wilson, A. D. (1997). In a very different voice: unmasking moral hypocrisy. Journal of Personality and Social Psychology, 72(6), 1335-48.
Batson CD, et al. In a Very Different Voice: Unmasking Moral Hypocrisy. J Pers Soc Psychol. 1997;72(6):1335-48. PubMed PMID: 9177020.
* Article titles in AMA citation format should be in sentence-case
TY - JOUR T1 - In a very different voice: unmasking moral hypocrisy. AU - Batson,C D, AU - Kobrynowicz,D, AU - Dinnerstein,J L, AU - Kampf,H C, AU - Wilson,A D, PY - 1997/6/1/pubmed PY - 1997/6/1/medline PY - 1997/6/1/entrez SP - 1335 EP - 48 JF - Journal of personality and social psychology JO - J Pers Soc Psychol VL - 72 IS - 6 N2 - Across 3 small studies, 80 female undergraduates were confronted with the dilemma of deciding whom-themselves or another research participant-to assign to a positive consequences task, leaving the other to do a dull, boring task. In Study 1, where morality was not mentioned, 16 of 20 assigned themselves to the positive consequences task, even though in retrospect only 1 said this was moral. In Studies 2 and 3, a moral strategy was suggested: either flipping a coin or accepting task assignment by the experimenter. In Study 2, 10 of 20 participants flipped a coin, but of these, 9 assigned themselves the positive consequences task. In Study 3, participants were significantly more likely to accept the experimenter's assignment when it gave them the positive consequences task. Overall, results suggested motivation to appear moral yet still benefit oneself. Such motivation is called moral hypocrisy. SN - 0022-3514 UR - https://www.unboundmedicine.com/medline/citation/9177020/In_a_very_different_voice:_unmasking_moral_hypocrisy_ L2 - http://content.apa.org/journals/psp/72/6/1335 DB - PRIME DP - Unbound Medicine ER -