An 8-week experiment was conducted using 540 48-week-old Lingnan Yellow broiler breeders to evaluate the effect of the sources and levels of selenium (Se) on reproduction and Se retention. After receiving basal diet for 8 weeks, breeders were randomly assigned to six dietary treatments and fed corn-soy-based diets supplemented with 0.15 or 0.30 mg/kg of Se from sodium selenite (SS) or from Se-enriched yeast (SY) or from selenomethionine (SM). The Se concentration of basal diet was 0.04 mg/kg of Se. With the increase of dietary Se level, hatchability decreased (P < 0.05), but the Se concentrations were elevated in liver, kidney, pancreas, and breast muscle of breeders, yolk and albumen, liver and breast muscle of developing embryos, and tissues (liver, kidney, pancreas, and breast muscle) of 1-day-old chicks (P < 0.01). Irrespective of the Se level, the Se concentrations in liver, kidney, pancreas, and breast muscle were greater (P < 0.01) in breeders fed SY or SM compared with breeders fed SS, and kidney from breeders fed SM had greater Se concentration than that from breeders fed SY (P < 0.01). Yolk and albumen from SM treatments also had the greatest Se concentrations (P < 0.01). The embryonic liver and breast muscle from SM treatments had higher (P < 0.01) Se concentrations than those of SS treatments. The Se concentrations in liver, kidney, and breast muscle of 1-day-old chicks were greater (P < 0.01) in SY or SM treatments compared with SS treatments, and there was a more significant increase in Se concentrations in kidney and breast muscle of 1-day-old chicks from SM treatments than those from SY treatments (P < 0.01). The results suggest that the Se retention efficiency of SM is higher than that of SY, which, in turn, is higher than that of SS for broiler breeders and their offspring.