We examined the associations between perceived discrimination, social identity need satisfaction, and well-being among a sample of vegetarians and vegans (veg*ns) in Turkey. Drawing on the Rejection Identification Model, Motivated Identity Construction Theory, and the Social Cure approach, we tested whether perceived discrimination was related to the satisfaction of esteem, meaning, belonging, efficacy, distinctiveness, and continuity needs derived from veg*n group membership and whether the satisfaction of these needs, in turn, was associated with psychological well-being and self-esteem. A total of 350 veg*ns living in Turkey participated in an online study and completed measures of perceived discrimination based on veg*n group membership, veg*n identity need satisfaction, psychological well-being, and global level self-esteem. As expected, perceived discrimination was prevalent among Turkish veg*ns (more so among vegans) and was strongly associated with the greater satisfaction of all identity needs. In turn, the satisfaction of efficacy and continuity needs was related to greater well-being, showing an indirect association between perceived discrimination and well-being. Findings also showed that the satisfaction of the esteem need predicted (less strongly) lower levels of psychological well-being and self-esteem, indicating only some aspects of need satisfaction through veg*n identities to have positive implications for well-being. Findings are discussed in terms of the relevant socio-cultural environment, social identity theories, and stigmatization in the context of veg*n group membership.