FOR IMMEDIATE RELEASE
Unbound Medicine and PocketMedicine Extend
Partnership with New PDA, Web, & Wireless Products
First Products Released
as Part of Anesthesia Central
Charlottesville, VA, April
29, 2005 — Unbound Medicine, a leading
provider of information resources for healthcare providers, and
PocketMedicine.com, a leading publisher of PDA reference works
for physicians, announced their agreement to release select PocketMedicine
references to be delivered on Personal Digital Assistants (PDAs),
on the Web, and via wireless devices. The
Manual of Anesthesia Practice and Pocket
ICU Management are the first of a number of
titles that Unbound Medicine will license over the next two years.
They are being released as key components of Unbound Medicine’s
new product bundle, Anesthesia Central.
Like all of PocketMedicine’s products
The Manual of Anesthesia Practice and Pocket
ICU Management are
designed and written exclusively for electronic delivery to handheld
devices. The result is concise content built to deliver quick answers
for clinicians and optimized for display on small screens. The
Manual of Anesthesia Practice has been written by the members and
staff of the well known department of Anesthesia at the University
of California, San Francisco, under the leadership of Ronald D.
Miller; Pocket ICU Management has been edited by J. Christopher
Farmer and Michael H. Wall. Both products focus on the day-to-day
information that anesthesiologists and critical care specialists
need for patient care.
“Because PocketMedicine’s authors
are working with the end goal of providing answers to clinical
questions, their material is perfect for delivery using Unbound’s
PDA, Web, and Wireless platform, “ said William Detmer, MD,
president and CEO of Unbound Medicine. “We are pleased to
see our partnership expand to include these outstanding products.”
“Unbound Medicine’s platform
and visionary product configuration will deliver our content to
clinicians wherever and whenever they need it,” said Lewis
Reines, President and CEO of PocketMedicine.com. “Our goal
from the start has been to meet the needs of healthcare providers
on the go. Now a single purchase will bring critical information
to anesthesiologists using a PDA, the Web, or wireless devices
such as Treo, Blackberry, or Smartphones. It’s an exciting
time to extend our partnership.”
In addition to the two PocketMedicine titles, Anesthesia Central
includes a leading drug reference, a handy diagnostic test
manual, and MEDLINE literature tracking and searching. For
more information visit the Unbound Medicine online
store.
About PocketMedicine.com
PocketMedicine.com was founded in August of 2000 by Lewis Reines,
a medical publisher with long experience in editorial and executive
positions in the medical publishing business. It was his view
that the increasing use of handheld devices by healthcare professionals
created a tremendous new growth area for medical publishing,
but that content written expressly for the handheld platform
would be required to capture the opportunity. Additional information
is available at www.pocketmedicine.com.
About Unbound Medicine, Inc.
Unbound Medicine, Inc. develops next-generation knowledge management
systems for healthcare. The company’s handheld, wireless
and Web-based technology platform and information architecture
services help partners provide healthcare professionals with
advanced systems for acquiring, managing, and sharing knowledge.
Additional information is available at: http://www.unboundmedicine.com.
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For further information contact:
Paul Stadter
Unbound Medicine
(610) 627-9090 x227
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