FOR IMMEDIATE RELEASE
Unbound Medicine Powers Lippincott
Williams & Wilkins’ Launch of 5-Minute Clinical
Consult 2009
Digital Platform to Support Entire Publishing
Process
Charlottesville, VA, May 29, 2008—Today,
Unbound Medicine, a leader in knowledge management solutions
and mobile information resources for healthcare, and Lippincott
Williams & Wilkins (LWW)—a unit of Wolters Kluwer
Health, a group of leading information companies offering
specialized publications and software for physicians, nurses,
and students—announce the release of the electronic
versions of the 5-Minute Clinical Consult 2009.
The Unbound™ Platform now powers the Website, a mobile
version for download to a personal digital assistant (PDA)
or smartphone, and the collaborative editorial module that
supports development and content management of updates and
forthcoming editions.
5-Minute Clinical Consult (5MCC) has become a standard
for healthcare providers who desire concise, practical, and
evidence-based recommendations on the diagnosis and management
of a wide range of disorders. The new Website, www.5mcc.com,
uses Unbound’s clean and modern interface to facilitate
fast searching, index browsing, and cross-linking. Special
Web features include a “Topic of the Week” RSS
feed, a preview mode that allows site visitors to try out
functionality before purchasing, and one-click searching
on any disease topic in Unbound MEDLINE, an easy-to-use Internet
gateway to over 17 million medical journal articles.
“5MCC is recognized by physicians as a critical source
of quick answers to the questions that arise in the course
of patient care,” commented Bill Detmer, MD, president
and CEO of Unbound Medicine. “We are excited to work
with LWW to support their vision of making up-to-date answers
readily available at the point of need via print, the Web,
PDA, or smartphone.”
Bonus content makes the Web version especially valuable.
In addition to the 700 conditions covered in 5MCC, the site
includes a complete drug guide, videos of medical procedures,
over 1,000 patient handouts in English and Spanish, and more
than 200 pediatric topics selected from the latest edition
of LWW’s 5-Minute Pediatric Consult. Unbound
Medicine’s platform was also selected to power the
mobile version that is sold separately or as part of a bundle
with the print book and Website.
To keep customers abreast of the latest recommendations
in medical practice, the 5MCC editorial team continually
reviews the literature and updates disease topics. To facilitate
the process of generating regular updates while maintaining
and regularly outputting XML to support a variety of 5MCC
products, LWW will employ uPub™, Unbound’s online
editorial module. Authors and editors will modify content
and save it to the version-controlled digital repository.
Once routing through 5MCC’s customized workflow is
complete, revised topics will be ready for publication as
updates to the Website and mobile devices.
“The 5-Minute Clinical Consult is one of
LWW’s most popular publications. From its first edition,
it has been seen as innovative because of its highly structured
format,” said Diane Harnish, vice president and publisher
of medicine at LWW. “Working with Unbound Medicine,
we have introduced a new and effective approach to the creation,
maintenance, and delivery of digital content to authors,
editors, and customers of this flagship product.”
“As editors, we set our sights on providing trainees
and practitioners with up-to-date information and tools wherever
they need them,” said Frank J. Domino, MD, editor-in-chief
of 5-Minute Clinical Consult. “uPub’s
Web-based authoring capabilities and ability to output an
array of digital formats and products make it possible for
us to rapidly place the most current, evidence-based recommendations
into the hands of busy clinicians.”
To experience the new 5-Minute Clinical Consult 2009 online,
visit www.5mcc.com.
About Unbound Medicine
Unbound Medicine, Inc. (www.unboundmedicine.com)
develops next-generation knowledge management systems for
healthcare. The company’s handheld, wireless, and Web-based
technology platform and its information architecture services
provide healthcare professionals with advanced systems for
acquiring, managing, and sharing knowledge.
About Lippincott Williams & Wilkins
Lippincott Williams & Wilkins (www.LWW.com)
is a leading international publisher for healthcare professionals
and students with nearly 300 periodicals and 1,500 books
in more than 100 disciplines publishing under the LWW brand,
as well as content-based sites and online corporate and customer
services. LWW is part of Wolters Kluwer Health, a leading
provider of information and business intelligence for students,
professionals and institutions in medicine, nursing, allied
health, pharmacy, and the pharmaceutical industry.
Wolters Kluwer Health is a division of Wolters Kluwer, a
leading global information services and publishing company
with annual revenues (2007) of €3.4 billion ($4.8 billion).
It maintains operations in over 33 countries across Europe,
North America, and Asia Pacific and employs approximately
19,500 people worldwide. Visit www.wolterskluwer.com for
information about its market positions, customers, brands,
and organization.
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Contact
Anne Schuldiner Patterson
Unbound Medicine
T: 610-627-9090 x228
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