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In 2017, after twice publishing their book, Nutrition Guide for Clinicians, The Physicians Committee for Responsible Medicine (PCRM) was eager to modernize their content and distribution. They intended to make their guide more readily accessible to members by sharing it online and as a mobile resource. They also needed a platform that was easy to update, easy to manage, and affordable. To accomplish all of this, they chose to partner with Unbound Medicine, an innovative leader in digital healthcare content management.
Delivering healthcare knowledge by using their exclusive digital publishing platform, uPub™, Unbound Medicine makes digital publishing accessible and affordable. uPub allows users to efficiently design, develop, manage, and distribute their valuable content on the web and mobile devices. With uPub, PCRM can control their content publishing updates as they become available, and mobile app and web distribution mean that information can be accessed by their members anywhere at any time. As Physicians Committee president Neal Barnard, M.D. stated, “The new Nutrition Guide for Clinicians app puts detailed nutrition education into every white coat pocket.”
PCRM is a nonprofit coalition of over 12,000 physicians and over 175,000 members worldwide. Among other causes, they promote preventive medicine through nutrition. Nutrition Guide for Clinicians draws on evidence-based research and details nutrition’s role in causing or curtailing disease. Since its launch in March 2018, over 5,000 users have downloaded the app and accessed its information over 30,000 times. Other organizations have also turned to Unbound Medicine for their expertise successfully employing uPub for content management and distribution including the American Pediatric Surgical Association which launched web and mobile access of their very popular Pediatric Surgery NaT (Not a Textbook) in 2017.
PCRM’s Nutrition Guide for Clinicians is available for free on the web and in the Apple App Store and Android’s Google Play Store.
For questions or comments, please contact:
Brian Cairy
Vice President of Marketing
Unbound Medicine
E: bcairy@unboundmedicine.com
T: 610-627-9090 x238